Talika’s story begins during World War II, when Danielle Roches, a nurse in the eye department of Paris hospitals, formulates a plant-based balm to treat soldiers’ eye burns. This healing balm reveals an astonishing side effect: it dramatically stimulates the growth of eyelashes and eyebrows. This fortuitous discovery marks the beginning of an adventure that would revolutionize eye care.

Driven by her desire to share this wonderful discovery with women, Danielle Roches launched the first cosmetic product for eyelash growth, called La Crème Pousse des Cils. This was the beginning of the Talika adventure, a pioneering brand dedicated to the natural beauty of the eyes.

Over the next few decades, Talika established itself as a leading brand in Paris, renowned for its natural results and innovation. Danielle Roches’ revolutionary product became a must-have for Parisian women, creating a real craze around eye care.

In 1994, Alexis de Brosses took over the management of the brand and breathed new life into it. His first mission was to modernize the iconic formula of La Crème Pousse des Cils, giving birth to the famous Lipocils, an innovative gel that revolutionized eyelash care. This product became a global bestseller and symbolized Talika's entry into an era of innovation.

With the launch of Lipocils, Talika conquers new markets, starting with Japan, and then quickly expands internationally. Talika products are now available in over 44 countries, and the brand becomes a name synonymous with eye care expertise worldwide.

Talika continues to innovate by integrating cutting-edge technologies into its products, such as LED light therapies, inspired by NASA discoveries. Alexis de Brosses, a true explorer of ancestral rituals and modern technologies, continues to shape a vision of beauty that combines nature and innovation. Talika positions itself as a pioneer in integrative cosmetics, combining age-old approaches with the latest scientific advances.